Part of what prompted us to start the Modish Pint is the fact that there’s so much more to love about beer than just, well, the beer. Of course, beer is truly the brewer’s art, and when a beer is really, really good, it usually doesn’t need much fanfare. But graphic designers, marketing teams and even chefs and musicians put love into beer, too. And it’s pretty cool when a brewery puts those efforts on the same plane as the stuff inside the bottle.

Case in point: Magic Hat’s Vinyl Lager, an amber lager that’s part of the Vermont brewery’s Spring Fever seasonal variety pack. Alone, the beer’s everything you’d want in a spring seasonal; its sweet malts recall those in our dwindling cold-weather beers while bright, bitter hops show their sunny side in a well-balanced, super-zippy lager body. By itself, it’s just a beer—a good beer, but still liquid in a bottle. Visit the beer’s own web page, though, and the beer becomes the embodiment of Vinyl, a spring sprite emerging from a winter cocoon and heralding spring’s return. A gorgeously quirky stop-motion video shows Vinyl—kind’ve a blonde Zooey Deschanel—turning everything she touches into blooms; on the beer’s label (drawn by Chicago artist Jim Pollock), Vinyl appears upside-down, her verdant hair and butterfly wings sprawled across the bottle. The brewery also offers up a recipe for Vinyl-infused collard greens.

Granted, something like this doesn’t work for every beer. But whenever we’re shown the story behind a beer or a peek into the brewer’s head, it’s hard not to appreciate the beer a little more.