DRAFT Magazine

Here for the Beer

Dressing in winter running gear is complicated.

You have to strategically mix sweat-wicking base layers, heat-trapping mid-layers, windbreaking outer shells, and whatever other cutting-edge fabric technology keeps you warm without pooling lukewarm sweat in various crevices.

Getting dressed is almost a workout by itself.

However, this winter (and it’s nearly upon us) I’m tempted to go with just a old-school 90% cotton (10% polyester) hoody sweatshirt.

That’s because my pals at Milwaukee’s own Brew City Beer Gear have developed the innovative hoody brew pouch.

Here’s a video of the beer pouch in action, including jogging. You can even use it for water bottle holding during your run, and swap it out with beer for your post-run reward.

According to the official product description:

This is the one original patented Beverage Pouch Hoody. Finally, you can carry around a bottled beverage without tying up your hands. These are great for going to sporting events, fishing, camping, or even hanging out around the house.

Thank you, technology.

Update: Here’s a version of the hoody from my favorite place to buy beer in Milwaukee.