New Belgium hip-hops “On A Bike”
By Tim Cigelske • Sep 24th, 2009 • Category: In the news
“I never thought I’d be on a bike/ It’s a two-wheel pimping device.”
It’s hard to make a spoof of a spoof
New Belgium, however, pulls it off with their two-wheeled take on the T-Pain “On A Boat” parody.
Watch for the references in “On A Bike” to the Tour de Fat, the bike-in movie, and Mothership Whit.
This has got to the most successful craft brewer spoof hip hoppers since Sam Calgione brought the Pain Relievaz.
Thanks to Chris for the link.
Tim Cigelske is the Beer Runner. --
Beer Run•ner (noun): 1. Someone equally devoted to fine beer appreciation and an active, healthy lifestyle 2. A blog by Tim Cigelske on Draftmag.com. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner."
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