Beer, bikes and New Belgium
By Tim Cigelske • Apr 15th, 2009 • Category: In the news
"Those little things are hard as hell to ride."
Joe Stephenson — one of our past Beer Runner spotlights — unexpectedly found himself the homepage model for New Belgium’s Urban Assault Ride.
“Do I get a lifetime supply of free Fat Tire for unexpectedly being a @newbelgium UAR poster guy?” he asked on Twitter.
The 10-city unorthodox scavenger hunt — infamous for obstacles, mystery check-points, mini bikes, and beer — kicks off this Sunday in Tucson before hitting the road and going cross-country.
“We’re excited to bring our crazy celebration of beer, bikes, and big wheels to the land of cactus, burritos, and desert single track,” reads the Tucson event page.
Meanwhile, New Belgium makes its long awaited arrival in Wisconsin in early May.
Joe, myself and other New Belgium fans are planning a meet-up for May 5th at 7 p.m. at Blatz Liquor in Milwaukee to celebrate. Stop by if you’re in town!
Tim Cigelske is the Beer Runner. --
Beer Run•ner (noun): 1. Someone equally devoted to fine beer appreciation and an active, healthy lifestyle 2. A blog by Tim Cigelske on Draftmag.com. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner."
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